Internet Marketing and Search Engine Optimization

Keyword Search Importance

2008-07-17T02:50:00.000-07:00

The most important aspect to any search engine optimization campaign depends on keyword research and keyword targeting. Choices that are made from selecting keywords should be primary factors of optimization far before anything else. Concluding what keywords are best depends on the market and type of web site that needs to be optimized. The research behind determining these keywords sets the theme and capability for any optimization campaign. Those choices will then lead to success or failure once search engine optimization has been applied. The value of an optimization plan can be determined based upon how successful a site is in generating targeted traffic. Optimizing for the right keywords will lead to the most effective results.

There are many factors to consider in optimizing your selected keywords. Once you know who the site is intended to target, begin to search various engines using that particular formula. It is important to think as the targeted user does, and search from where they would most likely start for what they appear to search for. Targeted traffic will be generated by any page ranking well for keywords that are searched by users regularly. While each of these databases are able to provide you with some important data and illustrate the most effective of keyword choices, the rank that an optimized page can achieve on the results pages will always be the most powerful factor in delivering this traffic.

Once you can determine the most searched for and appropriate keywords, you can begin to apply them within the process of optimization. If a web site can be found quickly and easily for the keywords that it targets, then the web site can be more productive. While attracting targeted traffic may seem easy enough, there are some surprises to be found in just about any campaign.

Once again, if the optimized web site can obtain high rankings for those keywords, then the optimization campaign is on its way to becoming a success. Choosing those keywords and phrases though requires some work - both from the optimizer and site owner. Impress your clients and have some things readily available. Optimization professionals should always be aware of the work and research required in order to make web sites rank well! It is after all, their business!

The Advantages of Social Bookmarking

2008-07-16T06:36:00.000-07:00

What is Social Bookmarking?

Social Bookmarking is a way of storing and sharing a web page or bookmark to social sites (like Digg, Del.icio.us) in which you can access the saved bookmarks in any computers that are connected to the web. The bookmarks are usually shared within a certain network in which the saved web page is related.

The Advantages and Uses of Social Bookmarking

Faster Indexing - A new post or content takes time to get indexed. But by submitting it to TOP social bookmarking sites like Digg, Technorati, Delicious, StumbleUpon, Propeller, Reddit, etc., it can help you get noticed easily by visitors and search engines.

Deep Linking -You strengthen your inner pages by giving it some valuable link that can help in your over-all site promotion.

Backlinks - Posting to a do-follow social media sites will definitely give you an additional IBLs.

Traffic - Submitting to social media sites is an easy way to get more people towards your site. It's a tool that connects your website to a large audience for exposure purposes.

Speaking of traffic, a lot of people are complaining about the traffic that they get from bookmarking. It's because there are certain things that you should consider to attract readers to read your posts. Well it depends on how good your articles are so yous should provide them a worth-reading article to keep the traffic flowing.

Google, Microsoft and Yahoo! Unites.

2008-06-23T23:15:00.000-07:00

The Big 3 Search Engines Unites as They Agreed to Support Standard Sitemap Protocol.

It's been a couple of years since these three major players in the internet industry talked about the possible team-up regarding sitemaps which was introduced by Google in 2005. Now is the time that these three rivals crossed each others paths for the second time as they agreed to support a standard protocol for sitemaps - a system for processing submitted web pages for crawling.

With this idea, websites won't need to make some code adjustments and changes for each of the search engines.

How is this possible?

Heard about the Robots Inclusion Protocol or REP?

Robots Exclusion Protocol (REP) is a code that commands the web spiders and other web robots in accessing some parts of a website, follow links and gather data for search engine indexing which is supported by all major search engines like Google, MSN, and Yahoo that has been existing for years.

Common REP Directives

Here's a list of the common REP Directives that are currently implemented by Google, MSN, and Yahoo.

1.Robots.txt Directives

Disallow
IMPACT: Tells a crawler not to index your site.
USE: This directive prevents specific path/s of a site from being crawled.

Allow
IMPACT: Tells a crawler which specific pages on your site you want to get indexed.
USE: It can be used in conjunction with Disallow clauses, where a large section of a site is disallowed except for a small section within it.

Sitemaps Location
IMPACT: Tells a crawler where to find your Sitemaps.
USE: Point to other locations where feeds exist to help crawlers find URLs on a site.

$ Wildcard Support
IMPACT: Tells a crawler to match everything from the end of a URL - large number of directories without specifying specific pages.
USE: Search files with specific patterns, for eg., files with certain filetypes that always have a certain extension, say pdf; etc.

2. HTML META Directives

NOINDEX META Tag
IMPACT: Tells a crawler not to index a given page
USE: This allows pages that are crawled to be kept out of the index.

NOFOLLOW META Tag
IMPACT: Tells a crawler not to follow a link to other content on a given page
USE: It lets the robot know that you are discounting all outgoing links from this page to prevent
spamming.

NOSNIPPET META Tag
IMPACT: Tells a crawler not to display snippets in the search results for a given page
USE: Present no snippet for the page on Search Results

NOARCHIVE META Tag
IMPACT: Tells a search engine not to show a "cached" link for a given page
USE: Do not make available to users a copy of the page from the Search Engine cache

NOODP META Tag
IMPACT: Tells a crawler not to use a title and snippet from the Open Directory Project for a given page.
USE: Do not use the ODP (Open Directory Project) title and abstract for this page in Search.

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sources:
Google Webmaster Central Blog
Yahoo! Search Blog
Live Search

Internet Marketing - The Solution for your Online Business

2008-06-19T04:40:00.000-07:00

Internet makes the communication and connection of billions of people a lot easier and faster. It's actually a populated cyber "world" where everything you want can be reached in just a single click.

Internet Marketing is the latest marketing trend these days. It is also referred to as online marketing or internet advertising wherein you could advertise your business, products and services to your potential customers over the Internet.

It is subdivided into a wide range of marketing services that includes the following well-known methods/areas:

Search Engine Marketing
Is an internet marketing method that relies on search engines. The main goal here is to promote business websites to increase their visibility in Search Engines Results Pages (SERPs).
It is subdivided into three methods: Search Engine Optimization (SEO), Paid Inclusion and Pay Per Click (PPC).

Affiliate Marketing
A web-based marketing method in which a business gives rewards or commissions to an individual or company who advertise the its products or services.

E-mail Marketing
Is a form of direct marketing using electronic mails as main medium of commercializing /advertising products or services to its potential customers.

Social Media Marketing
It is a marketing method that uses various online technologies available wherein one can publicly share data, pictures, videos and audio online within a social network. Some forms of this are Blog Marketing and Viral Marketing.

Learn more about the widely used internet marketing terms here:
Internet marketing terms and definitions